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Stories Behind Our
Street Names
During World War I and into the Roaring ’20s, Underwood Avenue
and surrounding streets looked nothing like they do today. And that
had nothing to do with the housing boom about to hit the Damon Woods
neighborhood.
Underwood Avenue was in an entirely different neighborhood -- what
today is 93rd Street, from Harding Boulevard to the northern city
limits. And what today is Underwood was known as Wisconsin Street.
Those names changed January 1, 1932, with Wauwatosa's adoption of the
metropolitan street numbering system shared by Milwaukee and most of
its other suburbs. Under that system, numbering of north-south streets
is given preference. With the New Year, new porcelain address numbers
were issued to 5,500 homes and businesses throughout Wauwatosa, and
nearly 100 street names were changed.
The Milwaukee area’s early address system was a mess. Delivery
workers and visitors were confounded by a patchwork of street names
abruptly changing at municipal borders. Wauwatosa and Milwaukee
duplicated names of unconnected streets. In some cases, the same Post
Office served Milwaukee and Wauwatosa houses that had matching
addresses.
In 1900, the borders of Milwaukee and Wauwatosa were still about
two miles apart. That gap disappeared by the end of the 1920s.
"Wauwatosa still growing by leaps and bounds," read a
headline in a 1928 edition of the Wauwatosa News. Building
permits issued for our neighborhood regularly made front-page news. In
February of that year, permits were issued to build eight $8,000 brick
homes on Jackson Park Boulevard. At the same time, the School Board
was planning its new "million-dollar high school." The city’s
new bandstand was dedicated. And dial phones were being introduced,
replacing what the Wauwatosa News referred to as the
"Hello Girls."
Rapid development was accompanied by growing calls for adoption of
a metropolitan street numbering system.
Beginning in 1926, that system was adopted on Wauwatosa's south
side. Meanwhile, annexation versus autonomy was the hot issue of the
day. "Wauwatosa is approaching a crisis in her existence as an
independent city," the News said February 2, 1928. Three
weeks later, the News carried a banner headline that read: "KEEP
THE LAND OUR FOREFATHERS CLEARED." Pro-annexation candidates were
soundly defeated in the 1928 municipal elections.
Through early 1931, citizens debated at public hearings whether to
go along with the metropolitan numbering system. Some feared that
adopting Milwaukee’s numbering system would lead to annexation by
Milwaukee. But others feared resisting the change would play into the
hands of pro-annexation forces.
Some sought compromise, which apparently is what the Common Council
eventually embraced. Mayor A.C. Hanson broke a tie vote to defeat a
call for a referendum on the numbering changes, and the council moved
in March 1931 to adopt the metropolitan address system as of January
1, 1932, but also preserved many old street names. In our
neighborhood, Albert Street became 81st Street, Western Avenue became
83rd Street, and Wisconsin Street became Underwood Avenue. In our
neighborhood, Albert and Western were the only north-south streets
other than Wauwatosa Avenue to intersect with North Avenue.
Intersecting apparently cost them their names. Wisconsin Street lost
its name as Grand Avenue was renamed Wisconsin Avenue.
Some street names within our neighborhood remained unchanged
despite duplication with Milwaukee. For example, both cities have
Pleasant Streets. Both have Warren Avenues. Milwaukee, West Allis and
Wauwatosa all have their own streets named Rogers. Milwaukee also has
a Richmond Avenue while we have Richmond Court.
Based on back issues of the old Wauwatosa News, information
from Larry Beauchamp of the city's engineering department, and from
Carl Baehr’s 1994 book, "Milwaukee Streets: The Stories Behind
Their Names," here's some of what's known about the streets of
Damon Woods:
ABERDEEN COURT
The name's origin is undetermined. It was created in
1926 with the Rogers Park subdivision. Earlier maps show Rogers Avenue
extending westward from 81st Street through to 83rd Street. It's not
clear if that map reflected a plan or reality at the time. Instead of
the westward extension of Rogers, the Rogers Park Subdivision created
Aberdeen and Richmond courts.
CHURCH STREET
This was the first residential street platted in
Wauwatosa. It was mapped in 1853 in what was then known as Hart’s
Mills. The street was named for its chief landmark, the First
Congregational Church that was established in Wauwatosa in 1842.
Portions of the street within our neighborhood were platted in
1884, 1888, 1893 and 1918. The last piece opened in December 1923.
In 1931, the postmaster proposed that Church be renamed N. 77th
Street.
EIGHTY-FIRST STREET
It originally was known as Albert Street. The namesake
remains undetermined. One plat map identified it as "Alberta
Street," but that apparently was a drafting error. The area was
first platted in 1884. Other subdivisions followed in 1884, 1892, 1918
and 1926. It was renamed North 81st Street in 1932.
EIGHTY-THIRD STREET
It originally was known as Western Avenue. The name's
origin is uncertain, but it was the western boundary of Warren's
Subdivision, platted in 1884. Other subdivisions followed in 1886,
1892 and 1926. It was changed to North 83rd Street in 1932.
FOREST STREET
The name's origin is uncertain, but the area was
densely wooded. Subdivisions were first platted in 1892 and 1918. The
street opened in January 1926. In 1931, the postmaster proposed that
Forest be renamed North 79th Street.
HILLCREST DRIVE
What today is known as Wauwatosa’s Hillcrest Drive was platted
in 1884, 1893, and 1918. It originally was named Center Street.
After March 5, 1895, the prefix "West" was added to the
street west of Wauwatosa Avenue. Old city directories suggest it
extended westward from Wauwatosa Avenue all the way through to
Ludington Avenue. East Center Street extended from today’s 68th
Street (then named Eighth Avenue) to Wauwatosa Avenue. The name was
changed to Hillcrest Drive on July 6, 1926, apparently as a westward
extension of Hillcrest Drive in the Washington Highlands.
Then and now, the City of Milwaukee has a Hillcrest Avenue to
counter our Hillcrest Drive. Hillcrest, on Milwaukee’s south side,
had been named Highland. It took on its current name in 1926 to
avoid confusion with Highland Boulevard. Why our Hillcrest
originally was named Center Street is uncertain. Make no
assumptions. After all, Milwaukee's Center Street was named for
surveyor Alexander Center, according to author Baehr’s book.
JACKSON PARK BOULEVARD
Here’s a real mystery name. It’s nowhere near Milwaukee
County’s Jackson Park, named for Andrew Jackson. Milwaukee also
has a Jackson Park Drive and a Jackson Street.
Jackson Park Boulevard was platted in 1886, 1926, 1935 and 1937.
Part of the street, from 354 feet east of Ludington Avenue to 312.84
feet east of N. 83rd Street, was opened by deed restriction between
1912 and 1920. Property on both sides of the street was deeded for
30 feet for street right-of-way. In October 1931, a Circuit Court
jury decided to take an extra 20 feet of frontage on each side of
the street. This was a total of 100 feet of right-of-way. At the
time, 60 feet was the standard right-of-way for a residential
neighborhood. Why the city wanted the extra 40 feet remains another
mystery.
NORTH AVENUE
North Avenue, originally named in 1856 as the northern boundary
of Milwaukee, was first platted in our neighborhood in 1886, 1897
and 1937.
PLEASANT STREET
This street was first platted in 1892 and 1918 and opened in
January 1926. In 1931, the postmaster proposed that Pleasant Street
be renamed N. 80th Street. Pleasant is a duplicate of a street on
Milwaukee’s lower east side that dates to the 1840s. Hilly,
forested land provided inspiration for the name of Milwaukee’s
Pleasant Street, according to Baehr’s book. The same, no doubt,
goes for our Pleasant Street.
RICHMOND COURT
The name’s origin remains undetermined. The street was created
in 1926 with the Rogers Park Subdivision. Earlier maps show Rogers
Avenue extending westward from 81st Street to 83rd Streets. It’s
unclear whether that map reflected a plan or reality at the time.
Instead of the westward extension of Rogers, the Rogers Park
Subdivision created Richmond and Aberdeen courts.
ROGERS AVENUE
This street probably was named for Alexander H. Rogers, who once
owned the Lowell Damon House and whose descendants donated the house
to the Milwaukee County Historical Society as a period home museum.
Subdivisions along the street were platted in 1887, 1888, 1892 and
1897. In January 1932, the Common Council was petitioned to change
the name to Underwood Avenue, Beauchamp said. But it already had
been decided that what was then Wisconsin Street would be renamed
Underwood Avenue. Meanwhile, the postmaster suggested the street be
named West Lloyd Street, as a westward continuation of Milwaukee's
Lloyd Street
STICKNEY AVENUE
This street takes the prize for most name changes of any in the
neighborhood. It’s named for the Stickney family, which at one
time grew cucumbers in the neighborhood and later ran the Stickney
Realty Co. The president of the real estate company, Julia M.
Stickney, was one of the people who on September 11, 1911,
successfully petitioned the Common Council to change the name of the
street to Stickney, Beauchamp said. Another signer of the
name-change petition was Frederick Underwood, railroad baron and
owner of the "Few Acres" estate on the property now
occupied by the Memorial Civic Center.
A1922 issue of the old Wauwatosa News carried a club news
item for the "Stickney Field Club." The club planned a
Decoration Day celebration using its bowling green, ball diamond,
volleyball "apparatus," tennis and music "furnished
by our new Victrola." In 1926, the Stickney Field curling team
was reported to have placed four teams in the annual Milwaukee
County ice regatta.
In general, the Stickney fields and other land holdings were east
of present-day 74th Street and north of Milwaukee Avenue, Beauchamp
said. The land on the east and west side of present N. 73rd Street
was subdivided in 1872 as J.S. Stickney & Stickney &
Baumbach Subdivision. At the time, N. 73rd Street was known as
Pickle Street because James and Charles Stickney operated a pickle
factory at what today is known as Yale Place.
The oldest portion of Stickney Avenue was platted in 1886 and was
first known as Grove Street, Beauchamp said. A section mapped in
1892 called it Hadley Street. It also was mapped as Hadley Avenue in
1897.
In 1908, three years before the street’s name was changed to
Stickney, the Common Council was asked to rename it Damon Avenue in
honor of Lowell Damon, the pioneer who at one time owned much of the
land in our neighborhood. The Rev. Cyrus Wesley Damon, a son of
Lowell Damon, petitioned the Common Council on April 20 to adopt
that name for the street, from Wauwatosa Avenue to Ludington Avenue.
Lowell Damon had improved and developed some of the original roadway
at his own expense. Damon's petition was referred to the council’s
streets committee, where it apparently died.
The 1911 switch to Stickney wasn’t the last word on the name of
the street. In 1931, the postmaster suggested that Stickney be
renamed Garfield Avenue as a westward extension of Milwaukee’s
Garfield Avenue. Like many of the postmaster’s suggestions, that
idea was ignored.
UNDERWOOD STREET
This street was first mapped in our neighborhood as Wisconsin
Street. It was further platted in 1893 and 1918. The final opening
of the street was by condemnation, June 1921. In 1931, the
postmaster proposed renaming it 77th Street.
In one plat map, the street is identified as 68th Street. That
probably was a draftsman’s error, Beauchamp said. At the time,
68th Street was the first street southwest of what today are known
as 76th Street and Wisconsin Avenue. That street was renumbered as
77th Street in 1926.
Our Wisconsin Street was renamed January 1, 1932, after Milwaukee’s
Grand Avenue was renamed Wisconsin Avenue.
Underwood Street was named for the Rev. Enoch D. Underwood,
pioneer pastor for 38 years of the Baptist Church now named for him.
He was an abolitionist leader who was active in the Underground
Railroad. Another factor that may have played a part in the renaming
of the street at that time, Beauchamp said, was that the Frederick
Underwood estate was then at the southwest corner of Wauwatosa and
North avenues. Maybe it was thought that the street someday might
extend all the way north to the Underwood property, Beauchamp
speculated.
WAUWATOSA AVENUE
The name Wauwatosa is a Potawatomi Indian word for
"firefly." This street originally was the north-south
centerline for the old Wauwatosa Township, which extended from what
today is N. 27th Street to the Waukesha County line. Originally
named Wauwatosa Road, it was designated an avenue some time before
1900. It was one of the original street names that were protected
from the 1932 address changes. The northern extension of the street
into Milwaukee is known at 76th Street. North of the
Milwaukee-Ozaukee county line, the road is known at Wauwatosa Road.
In both counties, the road also is designated State Highway 181.
The Damon House, built in 1844 at what today are Rogers and
Wauwatosa avenues, is the city’s oldest house. It is one of
several historic homes in the area and the street is designated a
historic district.
Wauwatosa Avenue was first platted in our neighborhood in 1887,
1888, 1893 and 1918.
WOODLAND AVENUE
Once known as Floy Street, what today is Woodland Avenue was
first platted in 1884, 1893 and 1918. Some time before the 1932
street name changes, Floy already had been changed to Woodland. The
origin of the name Floy is undetermined. "Woodland" may
have been picked for its apt description of the area.
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